Gaining deeper audience insight
The MoE CSDS approached our team to help them engage in research that would provide them with a deeper understanding of the cyber security needs, experiences, and challenges that New Zealand schools, kura and ICT service providers are currently facing.
By conducting one-to-one interviews with a range of various key audience types, internal MoE stakeholders and other significant sector stakeholders across New Zealand, we were able to build a comprehensive set of data to aid in the delivery of specific audience insights.
Building empathy
The synthesis of the research enabled us to develop clear audience definitions within the sector ecosystem, allowing for specific recommendations on audience pain-points, gaps and opportunities. After mapping key audience channels and touch points, this data was used to inform various initiatives across MoE's CSDS programme, including the co-development of the Digital Advisory Engagement Strategy.
The strategy to steer delivery
Through a series of co-designed workshops and working sessions prepared and facilitated by Ghost with various Ministry stakeholders and internal MoE teams, a comprehensive and well-informed strategy was co-developed. The Digital Advisory Engagement Strategy outlined a series of recommendations for future cyber security services, including a vision, strategic opportunities/priorities, guiding principles and an engagement framework to guide the future delivery of tools, activities and programmes within the MoE CSDS.
